15 years of Beauty Works: An Interview with Founder Penelope Cheshire
As a proudly female-founded brand, Beauty Works has spent the last 15 years championing confidence, empowerment and innovation in haircare. In celebration of International Women’s Day, we sat down with the visionary behind it all – Beauty Works Founder and CEO, Penelope Cheshire.
Since launching in 2010, Beauty Works has grown into a global, multi-award-winning beauty brand, trusted by professionals and loved by millions. With a commitment to enhancing hair confidence, Beauty Works has expanded from luxury hair extensions into bestselling styling tools and award-winning haircare but also collaborated with some of the most influential names in beauty, including Huda Kattan and Molly-Mae Hague.
Watch the interview to find out about Penny’s journey, which women inspire her and hear her advice for women in business.
WHAT DOES INTERNATIONAL WOMEN'S DAY MEAN TO YOU?
WHAT MADE YOU START BEAUTY WORKS?
NAME 1 WOMAN WHO INSPIRES & EMPOWERS YOU?
WHAT'S YOUR GREATEST ACHIEVEMENT?
WHAT ADVICE WOULD YOU GIVE TO BUSINESS WOMEN JUST STARTING OUT?
WHAT’S THE MOST INSPIRING QUOTE YOU’VE HEARD?
We hope you enjoyed babe! For more International Women’s Day content, head over to our Insta where we’ll be going behind the scenes at our International Women’s Day influencer event at 20 Stories in Manchester. Or read more on the blog here.
15 years of Beauty Works: An Interview with Founder Penelope Cheshire
As a proudly female-founded brand, Beauty Works has spent the last 15 years championing confidence, empowerment and innovation in haircare. In celebration of International Women’s Day, we sat down with the visionary behind it all – Beauty Works Founder and CEO, Penelope Cheshire.
Since launching in 2010, Beauty Works has grown into a global, multi-award-winning beauty brand, trusted by professionals and loved by millions. With a commitment to enhancing hair confidence, Beauty Works has expanded from luxury hair extensions into bestselling styling tools and award-winning haircare, but also collaborated with some of the most influential names in beauty, including Huda Kattan and Molly-Mae Hague.
Watch the interview to find out about Penny’s journey, which women inspire her and hear her advice for women in business.
What Does International Women's Day Mean to You?
15 years of Beauty Works: An Interview with Founder Penelope Cheshire
As a proudly female-founded brand, Beauty Works has spent the last 15 years championing confidence, empowerment and innovation in haircare. In celebration of International Women’s Day, we sat down with the visionary behind it all – Beauty Works Founder and CEO, Penelope Cheshire.
Since launching in 2010, Beauty Works has grown into a global, multi-award-winning beauty brand, trusted by professionals and loved by millions. With a commitment to enhancing hair confidence, Beauty Works has expanded from luxury hair extensions into bestselling styling tools and award-winning haircare, but also collaborated with some of the most influential names in beauty, including Huda Kattan and Molly-Mae Hague.
Today, the brand is powered by a growing team of 115 employees – 79% of whom are women – continuing Penny’s mission to support and empower women at every level of the business.
Watch the interview to find out about Penny’s journey, which women inspire her and hear her advice for women in business.
What Does International Women's Day Mean to You?
“It’s a great day to shine a light on a cause that celebrates women who have been successful — whether in the workplace or as mothers. Our mission is to ensure women have equal rights across the world.”
WHAT MADE YOU START BEAUTY WORKS?
"I wanted to be able to provide women with gorgeous hair and make them feel better about themselves by having beautiful hair"
Name 1 woman who inspires and empowers you?
"That's really hard as there's so many amazing women but for me it would probably have to be somebody in business and somebody in the beauty and hair sector so I'd say Estée Lauder"
WHAT'S YOUR GREATEST ACHIEVEMENT?
"In business it would be setting up Beauty Works from day one, where I used to work out of my bedroom with my husband, to what it is today - a global recognised brand with offices in America and the UK. But for me its also rewarding to see the staff that have joined us over the years and the business growing."
WHAT ADVICE WOULD YOU GIVE TO BUSINESS WOMEN JUST STARTING OUT?
"To be patient, if you make a mistake or things don't work out the first time, keep trying. If you fail, you're going to learn something - try again the next day. Do your research, ask for favours from friends and family in the early stages. In the early stages I would ask my sister, my mum, my friends to help with packing orders, trade events, shows and in exchange I'd give them free hair"
WHAT’S THE MOST INSPIRING QUOTE YOU’VE HEARD?
"All great things start with a vision or a dream. - Estée Lauder"
We hope you enjoyed the read! For more exclusive content, head over to our Insta - or read more on the blog here.
“It’s a great day to shine a light on a cause that celebrates women who have been successful — whether in the workplace or as mothers. Our mission is to ensure women have equal rights across the world.”
WHAT MADE YOU START BEAUTY WORKS?
“It’s a great day to shine a light on a cause that celebrates women who have been successful — whether in the workplace or as mothers. Our mission is to ensure women have equal rights across the world.”
WHAT MADE YOU START BEAUTY WORKS?
"I wanted to be able to provide women with gorgeous hair and make them feel better about themselves by having beautiful hair"
"All great things start with a vision or a dream. - Estée Lauder"
