A Q&A with Global Ambassador Sarrah Hamid

Sarrah Hamid is a celebrity hairstylist and Global Ambassador for Beauty Works, working between London and Dubai. Her clientele includes Olivia Attwood, Nicola Peltz, Sherin Amara and Zainab Al Alwan, with experience across high-profile campaigns, red carpet and editorial shoots. Known for her signature glam waves and expert extension work, Sarrah creates polished, modern looks that enhance natural beauty.

What does this partnership mean to you?

This partnership means a lot to me because I’ve used Beauty Works throughout my career, so to now be representing the brand feels like a really natural and exciting next step

Why do you trust Beauty Works on your clients?

For me, it always comes down to quality and consistency. My clients expect the best, and I know I can rely on Beauty Works for that - whether it’s for everyday wear or high-pressure shoots, the hair always delivers.

What’s your go-to extension method and why?

My go-to is tape extensions. I love how seamless they are, they sit really flat to the head, and they’re perfect for creating that full, effortless look without compromising the natural hair.

What can stylists expect from you this year?

This year I really want to share more of my techniques, from styling to extension work, and just help other stylists feel more confident and inspired in what they’re doing.