What Does Purple Shampoo Do? The Ultimate Guide to Neutralising Brassy Tones
Noticing brassy, yellow tones creeping into your blonde or highlighted hair? Over time, colour can fade due to factors like sun exposure, heat styling and product build-up, leaving hair looking dull and uneven. That’s where our Anti-Yellow Range comes in! Specially formulated with powerful purple pigments, this collection works to neutralise unwanted brassy tones, restoring your hair’s bright, cool and salon-fresh look
Our Key Ingredients
Our Anti-Yellow collection isn’t just about colour correction—it’s packed with nourishing, vegan ingredients to keep your hair strong, healthy and radiant.
- 100% Vegan: Our formula is made with natural ingredients that keep your hair feeling soft, manageable and healthy.
- Sunflower Extract: Adds extra shine and protects your colour for long-lasting vibrancy.
- Purple Pigments: Coat each strand to restore shine, enhance vibrancy and remove unwanted brassy tones.
- Vitamin F: Strengthens hair from root to tip, promoting healthier, more resilient locks.
Why Purple Pigments?
There’s a science behind our purple formula! If you look at a colour wheel, purple sits directly opposite yellow, meaning it counteracts and neutralises warm, brassy tones. When applied, the deep violet pigments absorb into the hair follicle, helping to correct and balance the colour while enhancing shine. The result? Cool, bright and refreshed blonde tones - without the brass.
How to Use Purple Shampoo
Using our Anti-Yellow range is just as easy as your regular hair routine.
- Purple Shampoo & Conditioner: Apply to wet hair, massage gently and leave in for a maximum of 2 minutes before rinsing thoroughly. Our pigments are strong so you don’t need to leave them in longer!
- Purple Mask: After shampooing, apply the mask to damp hair and leave it in for up to 5 minutes before rinsing. This gives an extra boost of toning and hydration.
- Final Touch: Protect your hair from heat styling with a Heat Protection Spray before drying and styling.
✨ Want hair like Molly-Mae? Watch as she transforms her blonde with our purple shampoo, conditioner, and mask for a cool, salon-fresh finish.
Before & After: The Results Speak for Themselves!
FAQs: Your Purple Shampoo Questions, Answered!
1. How Often Should I Use Purple Shampoo?
How often you should use purple shampoo depends on how frequently you wash your hair. We recommend using it no more than twice a week, alternating with your usual shampoo to maintain your colour without over-toning. Overuse can lead to dryness or even a temporary lilac tint—if this happens, simply wash your hair with a clarifying shampoo to remove any excess pigment.
2. What Is the Purple Mask and Why Do I Need It?
Our Purple Mask is an intensive toning treatment designed to neutralise brassy tones while deeply nourishing your hair. The mask offers extra hydration and colour correction, making it perfect for bleached hair. Infused with purple pigments, it enhances your blonde, silver, or highlighted hair while keeping it soft, shiny and healthy. For best results, use it once a week, leaving it on for up to 5 minutes before rinsing thoroughly.
3. Can I Use Purple Shampoo on Brunette Hair?
Yes! While purple shampoo is mainly designed for blonde, silver, and highlighted hair, brunettes with lightened sections (like balayage or ombré) can also benefit from its brass-neutralising effects. However, for best results on brunette hair, we’d recommend using a blue shampoo instead. Blue pigments are more effective at neutralising orange and red tones, which are more common in darker hair shades.
4. Will Purple Shampoo Lighten My Hair?
No, purple shampoo won’t lighten your hair—it’s not a bleach or lightening treatment. Instead, it helps to neutralise brassy tones and brighten your existing colour for a cooler, fresher look.
5. Can I Use Purple Shampoo on Natural (Non-Dyed) Blonde Hair?
Yes! If your natural blonde hair tends to turn yellow or dull from sun exposure, pollution, or product build-up, purple shampoo can help refresh and brighten your shade.
Brighter, cooler blonde
Keeping your blonde looking fresh and free from brassy tones has never been easier with our Anti-Yellow Range. Whether you're using the shampoo, conditioner, or purple mask, each product is designed to neutralise unwanted warmth, restore shine and keep your hair feeling healthy and vibrant. Plus, with sizes ranging from 30ml travel-friendly bottles to 1-litre salon-sized options, you can choose the perfect fit for your routine. Ready to refresh your blonde? Shop the Anti-Yellow Range today and say goodbye to brass for good!
What Does Purple Shampoo Do? The Ultimate Guide to Neutralising Brassy Tones
Noticing brassy, yellow tones creeping into your blonde or highlighted hair? Over time, colour can fade due to factors like sun exposure, heat styling and product build-up, leaving hair looking dull and uneven. That’s where our Anti-Yellow Range comes in! Specially formulated with powerful purple pigments, this collection works to neutralise unwanted brassy tones, restoring your hair’s bright, cool and salon-fresh look
Our Key Ingredients
Our Anti-Yellow collection isn’t just about colour correction—it’s packed with nourishing, vegan ingredients to keep your hair strong, healthy and radiant.
- 100% Vegan: Our formula is made with natural ingredients that keep your hair feeling soft, manageable and healthy.
- Sunflower Extract: Adds extra shine and protects your colour for long-lasting vibrancy.
- Purple Pigments: Coat each strand to restore shine, enhance vibrancy and remove unwanted brassy tones.
- Vitamin F: Strengthens hair from root to tip, promoting healthier, more resilient locks.
Why Purple Pigments?
There’s a science behind our purple formula! If you look at a colour wheel, purple sits directly opposite yellow, meaning it counteracts and neutralises warm, brassy tones. When applied, the deep violet pigments absorb into the hair follicle, helping to correct and balance the colour while enhancing shine. The result? Cool, bright and refreshed blonde tones - without the brass.
How to Use Purple Shampoo
Using our Anti-Yellow range is just as easy as your regular hair routine.
- Purple Shampoo & Conditioner: Apply to wet hair, massage gently and leave in for a maximum of 2 minutes before rinsing thoroughly. Our pigments are strong so you don’t need to leave them in longer!
- Purple Mask: After shampooing, apply the mask to damp hair and leave it in for up to 5 minutes before rinsing. This gives an extra boost of toning and hydration.
- Final Touch: Protect your hair from heat styling with a Heat Protection Spray before drying and styling.
✨ Want hair like Molly-Mae? Watch as she transforms her blonde with our purple shampoo, conditioner, and mask for a cool, salon-fresh finish.
Before & After: The Results Speak for Themselves!
FAQs: Your Purple Shampoo Questions, Answered!
1. How Often Should I Use Purple Shampoo?
How often you should use purple shampoo depends on how frequently you wash your hair. We recommend using it no more than twice a week, alternating with your usual shampoo to maintain your colour without over-toning. Overuse can lead to dryness or even a temporary lilac tint—if this happens, simply wash your hair with a clarifying shampoo to remove any excess pigment.
2. What Is the Purple Mask and Why Do I Need It?
Our Purple Mask is an intensive toning treatment designed to neutralise brassy tones while deeply nourishing your hair. The mask offers extra hydration and colour correction, making it perfect for bleached hair. Infused with purple pigments, it enhances your blonde, silver, or highlighted hair while keeping it soft, shiny and healthy. For best results, use it once a week, leaving it on for up to 5 minutes before rinsing thoroughly.
3. Can I Use Purple Shampoo on Brunette Hair?
Yes! While purple shampoo is mainly designed for blonde, silver, and highlighted hair, brunettes with lightened sections (like balayage or ombré) can also benefit from its brass-neutralising effects. However, for best results on brunette hair, we’d recommend using a blue shampoo instead. Blue pigments are more effective at neutralising orange and red tones, which are more common in darker hair shades.
4. Will Purple Shampoo Lighten My Hair?
No, purple shampoo won’t lighten your hair—it’s not a bleach or lightening treatment. Instead, it helps to neutralise brassy tones and brighten your existing colour for a cooler, fresher look.
5. Can I Use Purple Shampoo on Natural (Non-Dyed) Blonde Hair?
Yes! If your natural blonde hair tends to turn yellow or dull from sun exposure, pollution, or product build-up, purple shampoo can help refresh and brighten your shade.
Brighter, cooler blonde
Keeping your blonde looking fresh and free from brassy tones has never been easier with our Anti-Yellow Range. Whether you're using the shampoo, conditioner, or purple mask, each product is designed to neutralise unwanted warmth, restore shine and keep your hair feeling healthy and vibrant. Plus, with sizes ranging from 30ml travel-friendly bottles to 1-litre salon-sized options, you can choose the perfect fit for your routine. Ready to refresh your blonde? Shop the Anti-Yellow Range today and say goodbye to brass for good!
