Jack is a renowned celebrity stylist, boasting an impressive client base of influencers such as Molly-Mae, Lottie Tomlinson & Jess Hunt, as well as England Lioness Mary Earps. His career has taken him to some of the most prestigious events worldwide, including Fashion Week and the Cannes Film Festival, as well as travelling the globe for high-profile client and brand styling jobs. Having worked closely with Beauty Works since 2018, Jack has contributed to numerous campaigns and now collaborates with the team on new product development, offering expert insights and contributing his valuable input into upcoming product launches. We are thrilled to welcome him as an ambassador and look forward to strengthening our partnership in 2025.

"After working with Beauty Works for around six years I'm so excited to be a Beauty Works global ambassador, it's super organic and the time just feels right. Beauty Works has been my go-to brand for hair extensions over the years due to their unlimited amount of shades and the quality has never let me down." - Jack Luckhurst

A leading hair dresser, hair stylist, and salon owner, James captivates audiences with his inspiring transformations, showcased on Instagram to his engaged community of over 40,000 hair enthusiasts. Renowned for his unique hair artistry, James specializes in colour corrections, the latest hair and colour trends, and stunning extension makeovers. As a valuable addition to our team, we are thrilled to welcome James, bringing his wealth of salon professionalism to the Beauty Works ambassador team and salon partners.

"After using Beauty Works for the past 8 years I am so excited to officially be part of the BW family and share my opinions, techniques, tips & tricks with the worldwide BW community." - James Lear

Pete Burkill is a globally recognised stylist and Global Ambassador for Beauty Works, known for creating high-impact, statement hair. From working with The Beckhams, Millie Bobby Brown and Anna Kendrick to crafting iconic looks for Kim Kardashian’s global SKIMS campaign, his portfolio spans some of the world’s biggest fashion moments, including the Met Gala.

Passionate about both beautiful hair and education, Pete is trusted for his expertise in extensions, delivering seamless, natural results with exceptional quality and consistency.

"This partnership is really exciting because it brings together two things I care deeply about - beautiful hair and education. Beauty Works has built an incredible reputation for quality extensions, and being able to represent a brand that so many stylists trust feels really special.” - Pete Burkill

Harold Casey is one of the UK’s most sought-after hair stylists, renowned for his ability to create effortlessly refined hair that sit at the intersection of fashion and beauty. With a client list that reads like a who’s who of globalstyle: including Sophie Richie, Michelle Keegan, Salma Hayek, Maya Jama, and Rochelle Humes and Olivia Attwood-Harold has built a reputation for pushing boundaries understanding exactly how hair can elevateand define a woman’s image. Equally at home on editorial sets and red carpets across the globe, Harold is a trusted creative partner for some of the world’s most recognised fashion and beauty brands, bringing both technical precision and an instinctive eye for what feels current to every brief. In an industry built on relationships, Harold’s standing is a testament not only to his skill, but to the trust he inspires in the clients he works with-many of whom return to him again and again, show after show, campaign after campaign.

“I’m so happy to be joining the Beauty Works family. This is a brand that consistently delivers exceptional quality hair, with a shade range that genuinely caters to every client that sits in my chair. What really excites me is the opportunity to showcase my personal style of hairdressing and to have the opportunity to work with BW on new product development and help push an already brilliant line even further. Innovation is everything in this industry, and Beauty Works has the ambition to match.”  - Harry Casey

Sarrah Hamid is a celebrity hairstylist and Global Ambassador for Beauty Works,working between London and Dubai. Her clientele includes Olivia Attwood, NicolaPeltz, Sherin Amara and Zainab Al Alwan, with experience across high-profile campaigns, red carpet and editorial shoots. Known for her signature glam waves and expert extension work, Sarrah creates polished, modern looks that enhance natural beauty.

“This partnership means a lot to me because I’ve used Beauty Works throughout my career, so to now be representing the brand feels like a really natural and exciting next step”  - Sarrah Hamid

Edward James is an award-winning London hairstylist and founder of Edward James London, a collective of luxury salons recognised as Salon of the Year at the London Lifestyle Awards 2025 and 2026, and named in Tatler’s Top 10. With over 25 years in the industry and a team of 100 across London, Edward has become known for one thing above all. Transformation.

Working with a loyal, high-profile clientele, he specialises in creating hair that feels effortless, elevated and entirely personal. For Edward, extensions are not about excess or obvious change, but about refinement. The quiet luxury of fuller, healthier, more dynamic hair that moves beautifully and looks completely natural. At the core of his work is a belief that great hair changes how people feel. From colouring his mother’s hair at just 12 years old to building one of London’s most in-demand salon groups, Edward has always been driven by the same idea. Helping clients feel more confident, more empowered and more themselves.

“This partnership is about being at the forefront of what is possible with hair. Beauty Works are leading the way in extension technology, quality and innovation, and that allows me to deliver the very best results for both my clients and my team. It is about raising standards, giving stylists the tools and knowledge to create exceptional work, and giving clients access to hair that genuinely transforms how they feel. They are also so professional to work with, they offer support and advice whenever needed.” - Ed James