Embarking on his professional journey at just 17, Jay quickly established a significant presence in the hair industry. His expertise drew the attention of influential figures in the UK such as Maya Jama and Beauty Works ambassador Molly Mae. As his reputation grew, global icons such as Khloe Kardashian, Lori Harvey, and Sofia Ritchie began seeking his unmatched skills, quickly becoming valued members of his clientele. The inception of Jay's collaboration with the brand dates back to 2017, a partnership that continues to flourish.

“After working with Beauty Works for a number of years, this partnership felt like such a natural fit for me. From using them on shoots to iconic red carpet moments or just day to day, I have loved the brand and its products for over 7 years now! As a celebrity hairstylist, it is really important to me to have great quality hair with a variety of shades and methods, which I find within the Beauty Works range. I’m so excited for what is to come so watch this space!” -Jay Birmingham

Boasting an acclaimed clientele featuring names such as Kendall Jenner, Selena Gomez and Huda Kattan, celebrity hair stylist Dom Seeley has achieved the pinnacle of demand in the hair industry. Renowned for his incomparable skill, Dom possesses the artistry to create a diverse array of looks. Dom has been instrumental in shaping and steering the brand's campaigns for the past seven years and continues to be an integral part of the brands future as a Global Ambassador.

"I'm so excited to finally join Beauty Works as a global Ambassador having worked so closely with the brand for the past 7 years it's a natural partnership for me. I love the quality, methods and colour choice Beauty Works have and I'm so thrilled to be part of a global team to lead the brand in 2024" - Dom Seeley.

Jack is a renowned celebrity stylist, boasting an impressive client base of influencers such as Molly-Mae, Lottie Tomlinson & Jess Hunt, as well as England Lioness Mary Earps. His career has taken him to some of the most prestigious events worldwide, including Fashion Week and the Cannes Film Festival, as well as travelling the globe for high-profile client and brand styling jobs. Having worked closely with Beauty Works since 2018, Jack has contributed to numerous campaigns and now collaborates with the team on new product development, offering expert insights and contributing his valuable input into upcoming product launches. We are thrilled to welcome him as an ambassador and look forward to strengthening our partnership in 2025.

"After working with Beauty Works for around six years I'm so excited to be a Beauty Works global ambassador, it's super organic and the time just feels right. Beauty Works has been my go-to brand for hair extensions over the years due to their unlimited amount of shades and the quality has never let me down." - Jack Luckhurst

A leading hair dresser, hair stylist, and salon owner, James captivates audiences with his inspiring transformations, showcased on Instagram to his engaged community of over 40,000 hair enthusiasts. Renowned for his unique hair artistry, James specializes in colour corrections, the latest hair and colour trends, and stunning extension makeovers. As a valuable addition to our team, we are thrilled to welcome James, bringing his wealth of salon professionalism to the Beauty Works ambassador team and salon partners.

"After using Beauty Works for the past 8 years I am so excited to officially be part of the BW family and share my opinions, techniques, tips & tricks with the worldwide BW community." - James Lear

A leading celebrity hair stylist and colour specialist at Terence Paul salons in the North West, Calum has worked with hair extensions his entire career and regularly presents colour couture masterclasses within the salon community. He brings a unique blend of creative colour flair and educational expertise to engage and support our salon partners as they strive to grow and expand their services.

“Beauty Works was a natural choice for me, being in the North West we’ve grown and developed our style at the same time. I’m delighted to join the team and I’m looking forward to expanding the knowledge and diversity of the many methods on offer across the salon community. It really is the best kept secret!” - Calum Tierney